01.

Vision, Values, & Energy

We start with your vision because we’re building up the business of YOUR dreams, and
you get to call the shots on what that looks like.

You’re not here to run MY business… so let’s get clear on what you truly want this thang
to look like.

How do you want to feel every day? How do you want to structure your days? What
kind of work schedule fits best with your lifestyle?

We’re going to answer these questions and more to make sure that your business adds
to your life instead of making it more difficult.

We get crystal clear on your personal values so that you can intertwine them into your
business for complete alignment and fulfillment.

The work you do in these modules will guide every decision you make from this point
forward; each move should align with your values, bring you closer to your goals, and
give you energy. If it doesn’t, you’re not doing it! Simple as that.

We start with your vision because we’re building up the business of YOUR dreams, and you get to call the shots on what that looks like.

You’re not here to run MY business… so let’s get clear on what you truly want this thang to look like.

How do you want to feel every day? How do you want to structure your days? What kind of work schedule fits best with your lifestyle?

We’re going to answer these questions and more to make sure that your business adds to your life instead of making it more difficult.

We get crystal clear on your personal values so that you can intertwine them into your business for complete alignment and fulfillment.

The work you do in these modules will guide every decision you make from this point forward; each move should align with your values, bring you closer to your goals, and give you energy. If it doesn’t, you’re not doing it! Simple as that.

02.

Self Assessments & Goal Setting

Now that we’re crystal clear on your vision, we’re going to set goals that will actually
get you there.

And not only that, we’re going to make sure that they’re realistic and attainable so
you don’t bite off too much and get discouraged.

You’ll learn about the 16 business priorities, recognize which areas you excel at and
which you.. well.. don’t, and use that information to make a rock-solid set of goals for
the coming months.

PS… Do you want to know MY ultimate goal?

My ultimate goal is for you to unapologetically and confidently make more money
than ever before. Meet me there?

Now that we’re crystal clear on your vision, we’re going to set goals that will actually get you there.

And not only that, we’re going to make sure that they’re realistic and attainable so you don’t bite off too much and get discouraged.

You’ll learn about the 16 business priorities, recognize which areas you excel at and which you.. well.. don’t, and use that information to make a rock-solid set of goals for the coming months.

PS… Do you want to know MY ultimate goal?

My ultimate goal is for you to unapologetically and confidently make more money than ever before. Meet me there?

03.

Money & Pricing

If I said that you deserve to charge a lot of money for your services – enough to pay your
bills, save for retirement, pay off your debt, cover your taxes and insurance, AND have
some left over purely to use for fun – how would you feel about that?

If you feel weird about that, you’re not alone. Creatives (that includes photographers)
often have a weird mindset when it comes to money. But the truth is that you deserve as
much money as you can get your hands on!

And not only do I want you to be rolllllling in stacks of cash, I want you to feel successful.

Because, honestly, money is only one part of the equation. You can be rich and miserable.

So we’re going to figure out what success looks like for YOU. Not what you were raised to
believe success is, but what success actually looks like for you and your life.

Having both – money and success – will change everything for you.

If I said that you deserve to charge a lot of money for your services – enough to pay your bills, save for retirement, pay off your debt, cover your taxes and insurance, AND have some left over purely to use for fun – how would you feel about that?

If you feel weird about that, you’re not alone. Creatives (that includes photographers) often have a weird mindset when it comes to money. But the truth is that you deserve as much money as you can get your hands on!

And not only do I want you to be rolllllling in stacks of cash, I want you to feel successful.

Because, honestly, money is only one part of the equation. You can be rich and miserable.

So we’re going to figure out what success looks like for YOU. Not what you were raised to believe success is, but what success actually looks like for you and your life.

Having both – money and success – will change everything for you.

04.

Marketing & Your Message

Did you just make a face when you read the word “marketing”?

When people think of marketing, they think of gimmicks and being
‘salesy’, so I understand the face, but that’s not what marketing is
about.

Marketing is all about strategy, and the good thing is that it’s pretty
easy to market ourselves once we get the hang of it.

A quick overview of the strategy we’re going to implement looks like
this:

First, we’re going to figure out who you actually want to work with –
that’s your target market.

Then, we’re going to find them, capture their attention, show them why
you’re the perfect person to shoot their day, and make the sale.

And then comes the really fun part… you’re going to work with them
and capture their beautiful day.

Did you just make a face when you read the word “marketing”?

When people think of marketing, they think of gimmicks and being ‘salesy’, so I understand the face, but that’s not what marketing is about.

Marketing is all about strategy, and the good thing is that it’s pretty easy to market ourselves once we get the hang of it.

A quick overview of the strategy we’re going to implement looks like this:

First, we’re going to figure out who you actually want to work with – that’s your target market.

Then, we’re going to find them, capture their attention, show them why you’re the perfect person to shoot their day, and make the sale.

And then comes the really fun part… you’re going to work with them and capture their beautiful day.

05.

Inquiries, Website, And Closing The Sale

We’re going to get your website so completely dialed in that you’ll hardly recognize it
when we’re done. (It’s FUN, not scary, I promise)

Every single detail will be planned out and set up for maximum impact.

From the questions you ask on your inquiry form…

To the hidden pages on your website that will set you apart from the competition…

Right down to the specific wording you use to make sure your leads are super warmed
up for the sale.

You’re going to emerge feeling like “new website, who dis?” AND have the confidence
that comes along with knowing there aren’t any holes anywhere.

And then… wait, did you think I was going to tell you that you’re going to prep a brand
spankin’ new PDF pricing guide that lists all of your packages?

Nope!

That’s the standard way of doing things, and we’re moving away from that, because
your couples deserve better than ‘standard’.

They deserve an experience.

And you deserve to have people practically begging to find out how much to pay you.

Using direct response marketing techniques, we’re going to create a unique
experience for your couples right out of the gate.

This will set you so far apart from the competition that closing the sale will feel
effortless, because in your couples’ minds, there is no other photographer for them.

We’re going to get your website so completely dialed in that you’ll hardly recognize it when we’re done. (It’s FUN, not scary, I promise)

Every single detail will be planned out and set up for maximum impact.

From the questions you ask on your inquiry form…

To the hidden pages on your website that will set you apart from the competition…

Right down to the specific wording you use to make sure your leads are super warmed up for the sale.

You’re going to emerge feeling like “new website, who dis?” AND have the confidence that comes along with knowing there aren’t any holes anywhere.

And then… wait, did you think I was going to tell you that you’re going to prep a brand spankin’ new PDF pricing guide that lists all of your packages?

Nope!

That’s the standard way of doing things, and we’re moving away from that, because your couples deserve better than ‘standard’.

They deserve an experience.

And you deserve to have people practically begging to find out how much to pay you.

Using direct response marketing techniques, we’re going to create a unique experience for your couples right out of the gate.

This will set you so far apart from the competition that closing the sale will feel effortless, because in your couples’ minds, there is no other photographer for them.

06.

Client Experience & Upping Your Photo Game

I want to remind you of something super important:

What we do, as elopement photographers, is help craft epic adventures that will be
remembered for lifetimes.

The days you spend with your clients will be talked about for years to come.

The photos you take will be blown up and hung on their walls, slotted into photo
albums, and poured over by generations of their families for years to come.

If that doesn’t make you realize that what you do is so freakin’ important, then I don’t
know what will.

At this stage, you’re going to learn how to blow your couples’ expectations out of the
water and craft an experience that is truly unique to them.

This experience doesn’t start on the morning of their wedding; it starts from the
minute they land on your website, all the way through to passing o their gallery and
asking for a testimonial.

I’ll show you how to take the information that your clients give to you throughout
the months leading up to their elopement and use it to craft their unique love story
through the photos you take. AND, to top it all off, I’ll show you how to match their
personalities, energy, and quirks to the poses you ask them to do.

By the end of these modules, you’ll have a client experience that feels so above and
beyond that your couples will wonder how they got so lucky to have YOU as their
photographer.

I want to remind you of something super important:

What we do, as elopement photographers, is help craft epic adventures that will be remembered for lifetimes.

The days you spend with your clients will be talked about for years to come.

The photos you take will be blown up and hung on their walls, slotted into photo albums, and poured over by generations of their families for years to come.

If that doesn’t make you realize that what you do is so freakin’ important, then I don’t know what will.

At this stage, you’re going to learn how to blow your couples’ expectations out of the water and craft an experience that is truly unique to them.

This experience doesn’t start on the morning of their wedding; it starts from the minute they land on your website, all the way through to passing off their gallery and asking for a testimonial.

I’ll show you how to take the information that your clients give to you throughout the months leading up to their elopement and use it to craft their unique love story through the photos you take. AND, to top it all off, I’ll show you how to match their personalities, energy, and quirks to the poses you ask them to do.

By the end of these modules, you’ll have a client experience that feels so above and beyond that your couples will wonder how they got so lucky to have YOU as their photographer.

08.

how to *net* six-figures as an elopement photographer

Bringing 6-figures into your business is a major milestone, and it’s absolutely something to be celebrated. But after taxes, expenses, putting away money for retirement, etc etc — there’s a big chunk of that $100,000 that isn’t going into your bank account.

This is where NETTING 6-figures comes into play, and when we dive even deeper into money and pricing, you’ll see all of the “small” things that can add up majorly inside your bank account.

In lesson 8, you’ll look at upping your prices again (..and again)
and work through some more money mindset stuff that will pave the way for you to be straight up rollllling in dough down the road.

You’ll set some bold-ass, scary goals, and then reverse-engineer what you need to charge in order to start hitting those goals.

If the thought of working on your money mindset scares you a bit, that’s okay! Once you see how effective it is, you’ll wonder how you ever went without it.

the new elopement videographer track

As an elopement videographer, your path to building a successful business will look so. much. different than a wedding videographer or an elopement photographer! The truth is that what works for them just doesn’t work the same for you — you can’t follow their roadmap and expect success!

So while there is a lot of overlap in terms of what does work, your marketing, messaging, lead generation strategy, client workflows, post-elopement production process, and client education needs to be tailored specifically to folks looking to elope. The Elopement Videographer track fills the gaps with all the education that you need as an elopement videographer.