01.

align

Set the foundation for a business that truly fits YOU.

Before you can build a thriving elopement photography business, you need to get clear on what success actually looks like for you. Not what Instagram says. Not what other photographers are doing. YOUR vision, values, and goals.

Inside this step, you’ll:
✅ Define your long-term vision for your life & business
✅ Identify what energizes you vs. what drains you
✅ Set goals that align with financial success & freedom

👉 By the end, you’ll have a clear roadmap for a business that works for YOU—not the other way around.

We start with your vision because we’re building up the business of YOUR dreams, and you get to call the shots on what that looks like.

You’re not here to run MY business… so let’s get clear on what you truly want this thang to look like.

How do you want to feel every day? How do you want to structure your days? What kind of work schedule fits best with your lifestyle?

We’re going to answer these questions and more to make sure that your business adds to your life instead of making it more difficult.

We get crystal clear on your personal values so that you can intertwine them into your business for complete alignment and fulfillment.

The work you do in these modules will guide every decision you make from this point forward; each move should align with your values, bring you closer to your goals, and give you energy. If it doesn’t, you’re not doing it! Simple as that.

02.

attract

Stand out in the elopement photography space & attract dream clients.

You’re not just another elopement photographer—you’re the one couples should feel lucky to find. But if your messaging isn’t clear, you’ll blend in with the competition.

Inside this step, you’ll:
✅ Get clear on who your dream clients are & what they actually want
✅ Define your unique positioning so you stand out in a saturated market
✅ Create messaging that makes the right couples feel like you’re the ONLY choice

👉 By the end, you won’t just be getting more inquiries—you’ll be attracting the right clients who are excited to work with you.

Now that we’re crystal clear on your vision, we’re going to set goals that will actually get you there.

And not only that, we’re going to make sure that they’re realistic and attainable so you don’t bite off too much and get discouraged.

You’ll learn about the 16 business priorities, recognize which areas you excel at and which you.. well.. don’t, and use that information to make a rock-solid set of goals for the coming months.

PS… Do you want to know MY ultimate goal?

My ultimate goal is for you to unapologetically and confidently make more money than ever before. Meet me there?

03.

profit

Price yourself for success and build long-term financial stability.

Making money is one thing—keeping it and paying yourself well is another. Too many photographers are running unsustainable businesses because they aren’t pricing for profit or managing their money strategically.

Inside this step, you’ll:
✅ Use Price It Right to set profitable pricing that attracts the right couples
✅ Ensure your website showcases premium pricing and value
✅ Set up simple money systems to pay yourself consistently
✅ Create a financial plan to scale to six figures and beyond

👉 By the end, you’ll not only be making money—you’ll be keeping more of it, growing your savings, and paying yourself like the CEO of your business.

If I said that you deserve to charge a lot of money for your services – enough to pay your bills, save for retirement, pay off your debt, cover your taxes and insurance, AND have some left over purely to use for fun – how would you feel about that?

If you feel weird about that, you’re not alone. Creatives (that includes photographers) often have a weird mindset when it comes to money. But the truth is that you deserve as much money as you can get your hands on!

And not only do I want you to be rolllllling in stacks of cash, I want you to feel successful.

Because, honestly, money is only one part of the equation. You can be rich and miserable.

So we’re going to figure out what success looks like for YOU. Not what you were raised to believe success is, but what success actually looks like for you and your life.

Having both – money and success – will change everything for you.

04.

convert

Turn your website into a 24/7 booking machine.

Your website isn’t just a portfolio—it should be working for you to sell your services even while you sleep. If your website isn’t converting visitors into inquiries, you’re leaving thousands of dollars on the table.

Inside this step, you’ll:
✅ Create a website that sells for you and makes dream clients say "yes"
✅ Optimize your homepage, portfolio, and pricing page for conversions
✅ BONUS: Price It Right—Set your pricing for profit & confidently showcase it on your website

👉 By the end, you’ll have a high-converting website that does the hard work for you.

Did you just make a face when you read the word “marketing”?

When people think of marketing, they think of gimmicks and being ‘salesy’, so I understand the face, but that’s not what marketing is about.

Marketing is all about strategy, and the good thing is that it’s pretty easy to market ourselves once we get the hang of it.

A quick overview of the strategy we’re going to implement looks like this:

First, we’re going to figure out who you actually want to work with – that’s your target market.

Then, we’re going to find them, capture their attention, show them why you’re the perfect person to shoot their day, and make the sale.

And then comes the really fun part… you’re going to work with them and capture their beautiful day.

05.

book

Master the inquiry & sales process so you can confidently book couples.

Getting inquiries is just the first step—you need to know how to turn them into booked clients. This step is all about building a simple but effective inquiry-to-booking workflow that works every time.

Inside this step, you’ll:
✅ Streamline your inquiry response system for faster bookings
✅ Learn how to run a high-converting sales call (without feeling pushy)
✅ BONUS: Sales Call Script—Use my exact script to confidently close leads
✅ BONUS: Elopement Planning Toolkit—Because once you book, you need to deliver an epic experience

👉 By the end, you’ll know exactly how to turn interest into paid bookings.

We’re going to get your website so completely dialed in that you’ll hardly recognize it when we’re done. (It’s FUN, not scary, I promise)

Every single detail will be planned out and set up for maximum impact.

From the questions you ask on your inquiry form…

To the hidden pages on your website that will set you apart from the competition…

Right down to the specific wording you use to make sure your leads are super warmed up for the sale.

You’re going to emerge feeling like “new website, who dis?” AND have the confidence that comes along with knowing there aren’t any holes anywhere.

And then… wait, did you think I was going to tell you that you’re going to prep a brand spankin’ new PDF pricing guide that lists all of your packages?

Nope!

That’s the standard way of doing things, and we’re moving away from that, because your couples deserve better than ‘standard’.

They deserve an experience.

And you deserve to have people practically begging to find out how much to pay you.

Using direct response marketing techniques, we’re going to create a unique experience for your couples right out of the gate.

This will set you so far apart from the competition that closing the sale will feel effortless, because in your couples’ minds, there is no other photographer for them.

06.

accelerate

Start driving traffic to your website & getting inquiries NOW.

Now that your website is set up to convert dream couples into bookings, it’s time to start driving traffic to it.

This step is all about getting fast, high-quality inquiries—without waiting months (or years) for SEO to kick in.

Inside this step, you’ll:
✅ Learn how to get in front of dream couples FAST
✅ Discover the exact short-term marketing strategies that bring in inquiries immediately
✅ Set up your first traffic system (so couples start inquiring without posting on social media every day)

👉 By the end, you’ll have a proven system for attracting ready-to-book couples and filling your calendar faster than ever.

I want to remind you of something super important:

What we do, as elopement photographers, is help craft epic adventures that will be remembered for lifetimes.

The days you spend with your clients will be talked about for years to come.

The photos you take will be blown up and hung on their walls, slotted into photo albums, and poured over by generations of their families for years to come.

If that doesn’t make you realize that what you do is so freakin’ important, then I don’t know what will.

At this stage, you’re going to learn how to blow your couples’ expectations out of the water and craft an experience that is truly unique to them.

This experience doesn’t start on the morning of their wedding; it starts from the minute they land on your website, all the way through to passing off their gallery and asking for a testimonial.

I’ll show you how to take the information that your clients give to you throughout the months leading up to their elopement and use it to craft their unique love story through the photos you take. AND, to top it all off, I’ll show you how to match their personalities, energy, and quirks to the poses you ask them to do.

By the end of these modules, you’ll have a client experience that feels so above and beyond that your couples will wonder how they got so lucky to have YOU as their photographer.

08.

scale

Work smarter, increase profits, and build a business that supports your dream life.

You’ve built a thriving elopement photography business—now it’s time to refine, optimize, and ensure you're actually taking home six figures. Scaling isn’t about working more—it’s about working smarter, maximizing profits, and creating more freedom.

Inside this step, you’ll:
✅ Raise your prices with confidence so you’re making more while shooting less
✅ Refine your sales funnel so inquiries turn into bookings effortlessly
✅ Streamline & automate your workflow so your business runs smoothly
✅ Add print & album sales for extra profit without extra work
✅ Ensure you’re netting six figures & paying yourself $8K+ per month

👉 By the end, you’ll have a high-profit, low-stress business that pays you like the CEO you are—without working more hours.