Apply now!

Ready to make your next big impact on the world?

Stoked
to Coach🔥

Photographers: 

It’s time to take your skills, knowledge, and heart — and put them into a coaching program.

It's time to get

You’re FINALLY stoked on your photography business!

You’ve got your workflows down, you’re on the front page of Google, your ads are bringing dream leads in on the regular, and you’re booked out with incredible clients over the next year+.

…and you’re bringing in enough money, consistently, that it’s FINALLY not the #1 worry on your mind.

Business. Is. Good! 🎉👏

Now that the photography side of your business is rockin’ and rollin’, you’re sitting there like…. 

Ok! I’m ready! What’s next??

Because of your love of people… 

The wealth of knowledge you have in business now… 

Your passion for helping others… 

And your eagerness to make a genuine impact on people around you… 

IT JUST MAKES SENSE:

It’s time for you to launch your own coaching business! 

GET STOKED

GET STOKED

That’s exactly what all three of those photographers said when I encouraged them to get into coaching, too. Luckily, I helped them get over what was holding them back, and now they’re well on their way to building successful coaching businesses and impacting dozens of students.

In my 3+ years as a business coach for photographers, 

I’ve identified 3 big things that hold people back from starting a coaching business:

“Me!? A coach? I could never!”

If your first thought was, 

You think, “the information is already out there… so why would anyone want to learn it from ME?”

My friend, no one has YOUR unique perspective. No one has your exact experiences. The students that will be drawn to you will learn best from your way of explaining and coaching.

BIG THING #2:

Getting started feels super overwhelming, and after spending so long figuring out how to build one successful business, you’re not sure you have the energy/patience to figure out how to do it again.

This is valid, and is exactly why I give you a step-by-step roadmap—so you don’t need to figure anything out on your own!

BIG THING #3:

I’ll give it to you straight—none of these things are true! These are false beliefs, and false beliefs do nothing but keep you stuck. Don’t worry, we do a lot of mindset work around here.


You think you need to have a certain follower count, be at a certain income level, or be “done learning” in your business before you can become a coach.

BIg Thing #1

Think about where you were in your business one year ago. If you met someone who is in that same stage of business right now… would you know how to help them get to where you are now? Would you know what to tell them and be able to guide them on their journey? 

The only TWO things you do need in order to become a successful coach?

TO BE ONE STEP AHEAD OF THE PEOPLE YOU WANT TO HELP

Did you check off both of those boxes?

Perfect — I’ll bring everything else that you need to map out, build, and launch your coaching program.


This is arguably the most important piece of the puzzle! The great news is that you’ve already got this, otherwise… you wouldn’t have started your own photography business in the first place!

TO HAVE FAITH IN YOURSELF

Take a second and dream with me here.

Having 6, 8, or even 12 photographers join your first round then helping these people grow and scale their businesses, bring in more money, improve their skills, and/or have the freedom to take the leap into business full time… things they would be struggling with for so long if it wasn’t for you.

Jumping into Slack and seeing your students posting wins like “Just booked an elopement in Zion!! This has been my 4th booking at my new prices!”, “I just booked my new highest-paying wedding ever!”, “Got my first Google inquiry!!”, “Just booked my first elopement in Glacier National Park!! This is a bucket list location for me, so I’m SO excited!! 🎉🎉” — the pride you’ll feel is unmatched, I guarantee it 🥺

Seeing your students cheering each other on and leaving comments and emojis in reaction to each other’s wins — then it hits you: you’ve built an actual community full of amazing people. YOU did that!

Getting inquiries from folks that want personalized attention and signing a handful of 1:1 students at a higher price point than you charge for weddings!

Having deposits hitting your bank account every. single. month and finally having predictable income no matter what time of the year it is. BYE, seasonality roller-coaster 👋

Heading to Mexico for the slow season and running your business from the beach, or road-tripping across the country and hooking up to Starbucks Wifi to run Zoom calls, or heading anywhere your heart desires whenever you feel like it — you FINALLY have that freedom lifestyle you’ve been dreaming about for so long.

If this sounds like your kinda dream life….

Imagine launching a coaching program, and:

It's time to get

Stoked To coach 🔥

Stoked To Coach is a 6-month group coaching program that will show you how to map out, build, and launch your photography coaching business.

It has everything you need to design your coaching offer and launch it successfully…

Even if you’ve never coached anyone before, you don’t know what the heck you’d even coach on, and you don’t have a huge following on Instagram.

Apply now!

Hey, I'm Megan!

I help photographers scale their businesses and become coaches!

Remember how I mentioned earlier that you just need to be one step ahead of those that you want to help? 

It’s exactly how I’ve built my coaching business:

🔥 Once I realized that elopement photographers were struggling to make money, I launched my first group coaching program called Six-Figure Stoke. In it, I helped over 40 students scale their elopement photography businesses to over 6-figures.

Did I know everything there was to know about business? Nope, I was just a few steps ahead of my students and knew that I could help them.

🔥 Then I launched The Elopement Photographer Mastermind™️ where I teach students how to scale to, and then net, 6 figures in a year (yes–how to have $100,000 in PROFIT in a year).

Again, I was just a few steps ahead of them! I figured out what it actually takes to bring in $100,000 profit and knew that I could guide them on their journey to doing the same.

🔥 THEN, my student's photography businesses were rockin’ and rolling, and they were wondering what to do next. I decided to show them how to become coaches and launch a second business. (Are you seeing a pattern here??)

After 6 years of photographing elopements, I joined the world of coaching to help struggling elopement photographers. Since then, my coaching business has brought in over $850,000 in the past 2ish years, and I’ve been able to impact the lives and businesses of over 100 photographers in the process.

So I put together everything that I knew and taught a founding group of photographers how to launch their own coaching programs….

And Stoked To Coach was born 🔥

training vault

The training vault is full of short, actionable, to-the-point lessons on everything you need to know in order to map out, build, and launch your coaching program from start to finish. We cover mindset, crafting your irresistible offer, all things tech, exactly how to launch, what to say in your messaging and copy, and selling in a way that feels good for YOU.

$5000 value

2x monthly group coaching calls

Bring questions, wins, things you’re stuck and struggling with… anything and everything, and receive live coaching and support. Depending on the needs of the group, there may be guest experts and presentations to help add even more value!

$7500 value

homework review

As you move through the trainings and complete the exercises, you can submit them to me and receive private feedback and critiques — you’ll always know if you’re on the right track, or what could be done to make your launch or program even more impactful!

$5000 value

SALES COPY AUDITS

As you go through the copy lessons and complete your sales page, launch emails, Facebook ads, etc, you can submit them to our copy coach Jess Haney, and she’ll give you line-by-line feedback on what you’ve written. She tells you exactly what to do to make your copy convert at the highest level possible.Each month, join conversion copywriter Jess Haney as she hosts a copy clinic. 

$3000 value

RESOURCES FOR DAYS

Stoked To Coach is also packed full of templates, spreadsheets, trackers — tons of done-for-you resources that will make your life so. much. easier and your launch so. much. better.

 $3000 value

Slack group

Between the group calls, this is where you’ll post questions, submit materials for the group to review, share your wins, and connect with others in Stoked To Coach.

$1000 value

GET STOKED

GET STOKED

It’s everything that you need to map out, build, and launch your own coaching program!

Education, accountability, and support.

(but no fluff or filler — promise!)

Here’s exactly what’s inside:

Apply for your
spot Now!

Most coaches make their money back (and then some) on their very first launch!

The total value of Stoked To Coach is over $21,000

You pay a fraction of that at $7000 (with payment plans available)

These feelings tend to pop up right before we make a decision that’s going to change our lives.

And wanna hear the best part? 

Coaching won’t only change your life.

It will change the lives of every single one of your students…

And your students’ partners, families, and even their friends…

And your students’ clients.

The ripple effect of your impact will extend far beyond your imagination.

Anxious. Excited. Nervous. Stoked. Scared?

GOOD! It means you’re going in the right direction! 🔥

If that’s the kind of impact you want to make on the world:

(maybe even all at the same time)

CLICK TO APPLY FOR STOKED TO COACH

FREQUENTLY ASKED QUESTIONS

WHAT IF I DON’T KNOW WHAT TO COACH ON?

 Will it take me 6 months to launch my program?

I don’t have a big Instagram following. Should I wait until I do to join?

That’s totally fine! Most people don’t know what they want their program to consist of before they join. The foundational lessons and early-stage coaching calls will help you figure out what lights you up

<< go back

 Why is there an application?

The idea of running a coaching program intimidates me. Is there something else I can do?

I'M READY TO BECOME A COACH

FREQUENTLY ASKED QUESTIONS

Will it take me 6 months to launch my program?

 I have no idea what to coach on, or how to be a coach. Will this help me figure that out?

 Why is there an application?

No! I made Stoked To Coach 6 months long so that you have access to Slack and the group calls for two of your launches. I want to make sure that I can support you with anything that comes up along the way, troubleshoot any kinks, and cheer you the heck on!!

<< go back

The idea of running a coaching program intimidates me. Is there something else I can do?

I'M READY TO BECOME A COACH

 I don’t have a big Instagram following. Should I wait until I do to join?

FREQUENTLY ASKED QUESTIONS

Are you telling me I’ll have to quit my job in 3 months?

I have no idea what to coach on, or how to be a coach. Will this help me figure that out?

I don’t have a big Instagram following. Should I wait until I do to join?

Absolutely not! You don’t need a big Instagram following in order to be a successful coach. Do not wait — you will actually get a ton of new followers throughout the process, and each time you launch!

Why is there an application?

The idea of running a coaching program intimidates me. Is there something else I can do?

<< go back

I'M READY TO
 BECOME A COACH

FREQUENTLY ASKED QUESTIONS

What if I don’t know what to coach on?

 Will it take me 6 months to launch my program?

I don’t have a big Instagram following. Should I wait until I do to join?

I want to make sure that Stoked To Coach is the right next move for you! It doesn’t help either of us if you sign up only to find out that it wasn’t actually what you needed right now. If we chat and find that it’s not a fit, I’ll send you some resources and point you in the right direction! If it is a perfect fit, I’ll send over a payment link so you can get started!

<< go back

 Why is there an application?

The idea of running a coaching program intimidates me. Is there something else I can do?

I'M READY TO BECOME A COACH

FREQUENTLY ASKED QUESTIONS

What if I don’t know what to coach on?

Will it take me 6 months to launch my program?

I don’t have a big Instagram following. Should I wait until I do to join?

Yes! A few students started by launching educational workshops before diving into creating a program. Around here, there’s no one-size-fits-all, and I’ll do whatever it takes to help find a way to coach that works for YOU. It is your business, after all.

<< go back

Why is there an application?

The idea of running a coaching program intimidates me. Is there something else I can do?

I'M READY TO BECOME A COACH


You’re all the way at the end of the page, which tells me you’re having a hard time figuring out whether Stoked To Coach is actually for you or not.

Here’s how to know for sure:

You get excited talking about business,

You love helping people and cheering them on,

You get excited when you see others succeed (even when they could technically be your “competition”),

You’ve had your own transformation in your business and know you could help someone who is where you were 12 months ago,

You want to share your wealth of knowledge and don’t want to gatekeep.

You’re going to be a great coach.

Click here to apply for Stoked To coach

stoked to coach

stoked to coach

I can’t wait to see your application come through.

If you checked most or all of those boxes, that tells me that you have other people’s success as your primary goal. Wanna know what that means?

xo Megan

Stoked to coach 🔥

@meganmacphail

@meganmacphail

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