PRICE IT RIGHT

I KNOW THE DETAILS, GIMME THE GOODS!

INTRODUCING

THE ULTIMATE GUIDE
TO ELOPEMENT PRICING

THE ULTIMATE GUIDE TO ELOPEMENT PRICING

Oh Hey,
Elopement
Photographer!

I see you over there — working hard, hustling away to get bookings,
and posting gorgeous photos and bragging about your dreamy
couples on Insta.

Yet despite all of the hard work you put in…

You’re somehow nowhere close to making six figures in your business.

It seems like no matter what you do, the amount of money in your
business bank account never really goes up.

I see you over there — working hard, hustling away to get bookings, and posting gorgeous photos and bragging about your dreamy couples on Insta.

Yet despite all of the hard work you put in…

You’re somehow nowhere close to making six figures in your business.

It seems like no matter what you do, the amount of money in your business bank account never really goes up.

what gives?

If I’m On The Right Track So Far,

Tell Me If This Also Sounds Familiar:

You think that your prices are driving people away from booking you, but you’re not actually sure that that’s true — you’re just guessing, here

You are scared of raising your prices for many reasons (hello, imposter syndrome!) but one of the big reasons is because people already haggle you over the prices you’re at now

You feel guilty when you think about raising your prices — if YOU couldn’t afford those prices, how can you ask someone to give you that much money, right?

You have a pricing page that just lists your packages and prices, but doesn’t go into who you are, why you’re amazing, or what the benefits of your packages are

You priced your packages based on, well, nothing really — you looked at what other photographers were charging and priced yours a little bit lower, just to be safe. (you’re not as experienced as them, after all)

You believe that you need to work so much harder to make more money in your business and that you can only make six figures by busting your butt and working every single weekend of the year




Because I get it — as a business coach for elopement photographers, I hear these things from my students ALL. THE. TIME. (in the beginning, anyway)

When I poll my Instagram followers and check my DMs, yup, you got it — same things.

These feelings surrounding money are pretty universal when it comes to elopement photographers!

If you read through all of that and you’re still here, then you’re going to want to stick around!

But here’s
something that
I can confidently
tell you:

But here’s
something that I can confidently tell you:

it doesn’t have to be this waY!

You can (and should) make a lot
of money in your business.
Like... a lot!

You can (and should) make a lot of money in your business. Like... a lot!

BUT BEFORE WE
GO FURTHER, I WANT
YOU TO IMAGINE A
DIFFERENT SCENARIO:

BUT BEFORE WE GO FURTHER, I WANT YOU TO IMAGINE A DIFFERENT SCENARIO:

Imagine, instead, knowing at your core that you deserve to make as much money as you can possibly make, and feeling absolutely no shame as it starts to stack up into your bank account.

Imagine having a system for raising your prices in a way that feels GOOD, and doesn’t make you feel anxious or guilty.

Imagine finally seeing a straight path forward to making over six figures.

Imagine never getting on a call with a haggler or a bargain-shopper ever again, because prospective clients already TRUST you, and your pricing system reflects the elevated experience you provide — lowballers won’t even consider trying you.

OR HONESTLY…

JUST IMAGINE BRINGING MORE MONEY INTO YOUR BUSINESS WITHOUT DOING ANY EXTRA HUSTLING.

INTRODUCING

PRICE
IT RIGHT

The pricing course for elopement photographers ready to
bring thousands of more dollars into their businesses without
hustling harder than they are now.

Price It Right is the perfect blend of mindset work, pricing
strategy, business foundations, and confidence training that
will help you bring more money into your elopement
photography business — starting with your very next booking.

The pricing course for elopement photographers ready to bring thousands of more dollars into their businesses without hustling harder than they are now.

Price It Right is the perfect blend of mindset work, pricing strategy, business foundations, and confidence training that will help you bring more money into your elopement photography business — starting with your very next booking.

SIGN ME UP!

NOW YOU MIGHT BE WONDERING...

Who am I to teach you how to build and run a successful elopement photography business?

Hey
I'm
Megan!

OWNER AND PHOTOGRAPHER OF HAZEL & LACE,

I’m an elopement photographer, a business coach for elopement
photographers, dog mom, adventure lover, and the creator of
Six-Figure Stoke — my signature business coaching program for
elopement photographers ready to scale to six figures and
beyond.

And I used to be exactly where you are now:

Spinning my wheels, dealing with hagglers, nervous to raise my
prices, and feeling guilty about wanting to make more money.

Luckily for both of us, I dealt with my ‘money crap’ (the guilt, the
anxiety, the feeling like I didn’t know what I was doing or what I
was worth…), and now my business clears multiple six figures with
ease.

In fact, I sent out a $15,000 proposal a couple of weeks ago and
didn’t think twice about the price tag. (The couple also accepted
without hesitation!)

I’m an elopement photographer, a business coach for elopement photographers, dog mom, adventure lover, and the creator of Six-Figure Stoke — my signature business coaching program for elopement photographers ready to scale to six figures and beyond.

And I used to be exactly where you are now:

Spinning my wheels, dealing with hagglers, nervous to raise my prices, and feeling guilty about wanting to make more money.

Luckily for both of us, I dealt with my ‘money crap’ (the guilt, the anxiety, the feeling like I didn’t know what I was doing or what I was worth…), and now my business clears multiple six figures with ease.

In fact, I sent out a $15,000 proposal a couple of weeks ago and didn’t think twice about the price tag. (The couple also accepted without hesitation!)

Using the exact strategy you’ll find inside of Price It Right,

I raised my average
booking rate in 2021
from $4300 to $7000
without adding
anything extra
to my packages.

I raised my average booking rate in 2021 from $4300 to $7000 without adding anything extra to my packages.

The same amount of work — thousands of more dollars in my pocket.

And now I’m on a mission to help you have the same transformation within your business.

ABOUT MEGAN

But don’t just take my word for it!

Here are some wins that photographers have had using my Price It Right strategy:

TESTIMONIALS LIKE THOSE ARE EXACTLY WHY I CREATED PRICE IT RIGHT — SO YOU
CAN CONFIDENTLY RAISEYOUR PRICES, START CLOSING COUPLES AT THE PRICES
THAT YOU DESERVE, AND MAKE MORE MONEY IN YOUR
BUSINESS RIGHT AWAY.

TESTIMONIALS LIKE THOSE ARE EXACTLY WHY I CREATED PRICE IT RIGHT — SO YOU CAN CONFIDENTLY RAISEYOUR PRICES, START CLOSING COUPLES AT THE PRICES THAT YOU DESERVE, AND MAKE MORE MONEY IN YOUR BUSINESS RIGHT AWAY.

FROM NATIVE ROAMING PHOTOGRAPHY:

I booked my
next two
inquiries at
$900 more each!

Everyone always says it, "just raise your
prices..." Megan, straight up challenged
us
, "Do it. Do it today. Do it now!" And I
did. And booked the next two inquiries
at $900 more each! I absolutely would
have missed out on that income had it
not been for Megan's course
and
confidence! She broke down all the
numbers for us too, and showed us just
how much tiny adjustments can really
add to your business!

Everyone always says it, "just raise your prices..." Megan, straight up challenged us, "Do it. Do it today. Do it now!" And I did. And booked the next two inquiries at $900 more each! I absolutely would have missed out on that income had it not been for Megan's course and confidence! She broke down all the numbers for us too, and showed us just how much tiny adjustments can really add to your business!

NEXT

I booked my next two inquiries at $900 more each!

FROM KELSEY CONVERSE PHOTOGRAPHY:

I did a business mastermind with Megan and it helped me more than I could ever explain.

If you are looking to level up on your business, go full time in photography, or just take that next step - then I highly, highly recommend hiring Megan... you want someone who is going to push you, who will listen, guide you, be approachable, and genuinely want your success. Megan is all those things and more.

NEXT

I did a business mastermind with Megan and it helped me more than I could ever explain.

FROM FOREVER TO THE MOON:

It was not until Megan launched her coaching program that I got what I needed to succeed as a photographer

I admire Megan for her photography, but what she has created for herself as a business woman is even more impressive. She shows you how to really figure out how to build and grow a business that will work for you, INSTEAD of what works for someone else that is "successful".

NEXT

It was not until Megan launched her coaching program that I got what I needed to succeed as a photographer

the course

Here's how Price it
Right breaks down:

NO EXTRA HUSTLING REQUIRED

Price It Right is a 5-module video course, plus 1 bonus video module, and accompanying
worksheets and spreadsheets — designed to be completed in just one afternoon!

Price It Right is a 5-module video course, plus 1 bonus video module, and accompanying worksheets and spreadsheets — designed to be completed in just one afternoon!

CLICK HERE TO GET PRICE IT RIGHT!

It’s Straight To The Good Stuff.
No Fluff, No Filler,
No Dragging Things Out

It’s Straight To The
Good Stuff.
No Fluff
No Filler
No Dragging Things Out

MONEY MINDSET

The essential first step to raising your prices is to tackle your mindset surrounding money. You might not know it, but you probably have some limiting beliefs when it comes to money, and are operating from a scarcity mindset rather than an abundance mindset. If you want to bring in more money, your ‘money crap’ has got to go.

$197 value

COST OF DOING BUSINESS

Do you know your monthly and yearly costs? Your travel costs? How about your cost per elopement? If not, this module is crucial! This is the Very Boring Business Stuff™ that no one wants to do, but it’s one of those things that you just have to power through and get done. When you complete the Cost Of Doing Business spreadsheet that accompanies this module, you’ll use the numbers on it to determine your package prices in module 3.

$247 value

pricing & packages

In module 3, we dive into pricing psychology and use it to help you craft your package prices. Here’s something I can guarantee — after module 3, you’ll never shoot a 2-hour elopement for $1500 ever again. Not only that, but the package pricing strategy you learn in this module will actually help you increase your average booking rate by allowing your couples to envision the day of their elopement and get them excited for what’s to come, regardless of the price tag.

$167 value

your pricing page

In module 4, I’ll show you how to present your packages in a way that communicates your value so people never judge you on price alone. Your value is SO MUCH MORE than just the photo gallery you send over after you’re finished editing. You’ll also learn how to put together various pricing guides and get an inside look at my personal pricing guides, as well as the guides of a few of my Six-Figure Stoke students.

$297 value

HOW TO RAISE YOUR PRICES

The moment you’ve been waiting for — raising your prices! Once again we get into the psychology of pricing and you’ll learn about the Price Quality Effect; people don’t always see a lower price as a deal, they see it as lesser quality! This is the module where you’ll learn my personal strategy for raising your prices without giving yourself anxiety or guilt. It’s the exact strategy that has brought thousands of extra dollars into my business over the past year. All of my students LOVE it, and I guarantee you’re going to love it, too.

$397 VALUE

DIAGNOSE THE DISCONNECT

Raising your prices is all fine and dandy, but if you’re not getting enough inquiries (or any inquiries at all) then this is the module you NEED. Diagnose The Disconnect is a foundational lesson in Six-Figure Stoke and it walks you through each step of your client acquisition funnel to find out where the disconnect is, where the holes are, and what you need to fix up. You’re actually going to START here, instead of consuming this at the end. If you’re a fan of data, you’re going to love Diagnose The Disconnect. This lesson is a game-changer.

$297 VALUE

GET STOKED

GET STOKED

BONUS MODULE

Here's what I can guarantee you...

You're Going To Make More Money On Your Next Booking

Like I said earlier — if you sit down and take the afternoon to actually do the work inside of Price It Right, you’re
going to make more money on your next booking.

In addition to bringing more money into your business over the next year (and beyond)…

Another goal of mine is for you to make your investment back on this course with just your first booking… but
that will be up to you and how much you’re comfortable raising your prices on the first go-round. (I’m not going
to pressure you to do anything you’re not comfortable with.)

Like I said earlier — if you sit down and take the afternoon to actually do the work inside of Price It Right, you’re going to make more money on your next booking.

In addition to bringing more money into your business over the next year (and beyond)…

Another goal of mine is for you to make your investment back on this course with just your first booking… but that will be up to you and how much you’re comfortable raising your prices on the first go-round. (I’m not going to pressure you to do anything you’re not comfortable with.)

Get access to the pricing strategy that
over 40 elopement photographers have
used to successfully raise their prices
and bring more money into their businesses:

Get access to the pricing strategy that over 40 elopement photographers have used to successfully raise their prices and bring more money into their businesses:

It’s also packed full of templates, spreadsheets, trackers — tons of
done-for-you resources that will help make implementation dang easy.

It’s everything that you need with zero fluff or filler. You’ve got a
business to build and scale!

It’s also packed full of templates, spreadsheets, trackers — tons of done-for-you resources that will help make implementation dang easy.

It’s everything that you need with zero fluff or filler. You’ve got a business to build and scale!

Price it Right!

Total course value: $1602

YOUR INVESTMENT: ONLY$497

SIGN ME UP!

Price it Right

FREQUENTLY ASKED QUESTIONS

I’M A WEDDING/PORTRAIT/NEWBORN PHOTOGRAPHER - WILL THIS COURSE STILL WORK FOR ME?

ONE AFTERNOON? REALLY? IT FEELS LIKE THERE’S A LOT TO DO.

DO YOU OFFER REFUNDS?

Yes! This course is perfect for any photographer that offers different packages for their services. The content is aimed at elopement photographers and all situations reference elopements, but you can still apply the same strategies to your wedding/portrait/newborn photography business.

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FREQUENTLY ASKED QUESTIONS

I’M A WEDDING/PORTRAIT/NEWBORN PHOTOGRAPHER - WILL THIS COURSE STILL WORK FOR ME?

ONE AFTERNOON? REALLY? IT FEELS LIKE THERE’S A LOT TO DO.

DO YOU OFFER REFUNDS?

When I tell you there’s no fluff in this course, I mean it — there’s not an ounce of it in here. Each video module is to the point and gives you what you need to know, with clear instructions on what to do and how to implement the information provided. There’s no need to complicate it or drag it out. Let’s get you making more money!!

<< go back

MY FRIEND,

Whether you’re busy or you’re not — you need to raise your prices.

That’s right — whether you’re booked and busy…

Or your bookings are few and far between…

The strategy I set out in Price It Right will bring thousands of extra dollars into
your business over the coming months and years.

Whatever your situation, no matter how you look at it, you have a huge
opportunity to bring more money into your business every single time you sign a
new couple from here on out… without hustling any harder.

Yes, it DOES get to be that easy.

Nope, it DOESN’T have to be complicated.

You just need the right strategy…

And I’m ready to give that strategy to you.

So click the button below to get Price Is Right, and let me help you start making
more money!!

That’s right — whether you’re booked and busy…

Or your bookings are few and far between…

The strategy I set out in Price It Right will bring thousands of extra dollars into your business over the coming months and years.

Whatever your situation, no matter how you look at it, you have a huge opportunity to bring more money into your business every single time you sign a new couple from here on out… without hustling any harder.

Yes, it DOES get to be that easy.

Nope, it DOESN’T have to be complicated.

You just need the right strategy…

And I’m ready to give that strategy to you.

So click the button below to get Price Is Right, and let me help you start making more money!!

OK I’M IN!! GIVE ME PRICE IT RIGHT!

@meganmacphail

@meganmacphail

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